MBA Entrepreneurial Marketing AeU

Build Entrepreneurial Marketing Leaders for a Global Market

ONLINE MBA

Unleash your entrepreneurial potential with AeU’s MBA in Entrepreneurial Marketing, a future-ready programme designed for business leaders, innovators, and marketing professionals.

Blending strategic marketing, entrepreneurial thinking, and practical business application, this programme equips graduates with the skills to identify market opportunities, build strong brands, and drive sustainable business growth in today’s fast-evolving digital economy.

Delivered through a flexible modular structure, the programme is ideal for working professionals seeking accelerated completion without compromising academic rigour.

In collaboration with MarkPlus Institute

This programme is delivered in collaboration with MarkPlus Institute, Southeast Asia’s leading marketing consultancy, bringing industry relevance, regional insights, and practitioner-driven perspectives into the learning experience.

Why Choose This MBA Programme?

Entrepreneurial Marketing Focus

Curriculum built around the Entrepreneurial Marketing Series for real-world business growth.

Real Business
Exposure

Learn through real business cases, hands-on project based assesments, and final capstone.

Industry-Led
Learning

Courses delivered
with insights from
industry practitioners.

Global Learning
Experience

Gain international exposure
through overseas business immersion trips.

Program Course

What You Will Learn in This Program

Common Core Courses
Specialization Courses
Capstone

Managing Organisations in the Digital Age
Managing organizations and leadership in the digital era.
Marketing and Branding
Building effective marketing strategies and strong brands.
Economic Issues and Global Business
Understanding global economic dynamics and business impact.
Strategic Human Resource Management
Aligning human capital with organizational strategy.
Corporate Ethics, Governance and Sustainability
Ethical leadership, governance, and sustainable business practices.
Strategic Financial Management
Financial decision-making to drive business value.
Digital Technologies and Business Process Innovation
Leveraging digital technologies for business innovation.
Business Research Methods and Analytics
Data-driven research and analytics for business decisions.
Strategic Management in Disruptive Environment
Strategic thinking for navigating disruption and change.

Entrepreneurial Marketing Talent Development
Developing entrepreneurial mindset and marketing capabilities.
Strategic Entrepreneurial Marketing
Innovative marketing strategies for business growth.
Finance for Marketers
Financial fundamentals to support marketing strategy.

Project Paper
Applied project addressing real-world business challenges.

A Transformative Learning Experience
Designed for Global Business Leaders

Admission

Join a diverse, international learning environment designed for professionals from various industries and backgrounds.
Our admission process is straightforward, allowing you to focus on preparing for your MBA journey.

Copy of Passport Curriculum Vitae (CV) Academic Qualifications & Transcript Medical Report

Malaysian & International Applicants Bachelor’s Degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50; OR Bachelor’s Degree with CGPA 2.00–2.49, subject to internal assessment; OR Bachelor’s Degree in non-related fields with relevant working experience; OR Other equivalent qualifications recognised by the Malaysian Government

English Language Requirement (International Students): MUET Band 4 or equivalent CEFR (Mid B2)

Flexible Pathways Accreditation of Prior Experiential Learning for Access (APEL.A) Accreditation of Prior Experiential Learning for Credit Award (APEL.C) Accreditation of Prior Experiential Learning for Qualification (APEL.Q) Micro-credentials (speed.aeu.edu.my/speed-micro.php)